ORIGINAL ARTICLE: https://www.worldwidepartners.com/WPI-Research/From-CX-to-HX?utm_source=wpi-website&utm_medium=banner&utm_campaign=gwi-research
FROM CX TO HX
Coming out of a global pandemic, marketers cannot simply prepare for a new normal. They must embrace a new marketing model that empowers humans rather than targeting customers.
In a world of over-choice on demand, brands need to deliver a Human Experience. HX requires forging genuine, human connections in an increasingly digital world, and making the leap from personalized to personal marketing.
HX is the new premium. More than all its features and benefits combined, a brand’s Human Experience, or HX, will determine its ultimate value.
To understand how changing expectations will shape HX across key business verticals, Worldwide Partners and GlobalWebIndex explored this growing demand for the human experience globally. Our findings show a way toward marketing that makes a greater difference than ever.